Strategy---New-Markets-Diversification2

New Markets Diversification

Case Study: software & hardware multinational

CM2 conducted strategic analyses of 23 potential new end markets into which the multinational could diversify. The result was a force-ranking of the nine most attractive opportunities that were qualified via detail on competitive dynamics, unmet customer needs, compliance, switching costs, technology compatibility, and other key issues which ultimately informed the recommendations and actions.

  • Client - software & hardware multinational